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Configure Cart abandonment emails with SMTP for Exchange 2010

Cart abandonment emails is an important component of any email communication strategy. In order to ensure delivery of Cart abandonment emails to your customers, reply on a trusted cloud-based email provider like Mailazy as a partner in your growth journey.


You need to complete these given prerequisites, you can skip the step if you have already completed.

  1. Sign up for a Mailazy account.

  2. Complete Domain Authentication.

  3. Generate the Mailazy Access Key

  4. You already have a working installation of Exchange 2010 that is configured for client access and is able to send messages to the public internet. For more information regarding Send Connectors, check out this swank TechNet documentation on the subject.

Integrate Mailazy with Exchange 2010

This document outlines the basics required in order to use Mailazy for SMTP. This requires the configuration of a send connector in the Exchange Management Console.

The configuration of a new send connector is simple. Let's start with sending email through Mailazy:

  1. Log in to your Exchange server or a server that has the Exchange Management Console installed for administrative purposes.

  2. Go to Start > All Programs > Microsoft Exchange Server 2010 and click on the Exchange Management Console item.

  3. Roll open the Organization Configuration list and select Hub Transport.

  4. Click on New Send Connector in the Actions sidebar.

  5. Name the Send Connector whatever you like and select Internet for the Intended Use pull-down. This allows for the integration with an authenticated SmartHost and adds the default send permissions required by Exchange 2010 to route messages through an external host that is not a part of the domain forest.

  6. Click Next.

  7. Click Add and specify the allowed address space to which the connector can send messages. If you want to send to anyone on the internet, then you would insert a "_" in the Address field. If you want to send only to a specific domain, enter that domain. If you want to allow all subdomains you can check the box, but I prefer to notate that literally like so: _.SAMPLEDOMAIN.COM. Insert a high cost (100 is the top, so choose wisely) so that the connector is not used inadvertently.

  8. Click Next.

  9. On the Network Settings page, select the Route mail through the following smart hosts item.

  10. Click Add.

  11. Select the Fully qualified domain name (FQDN) item, and enter:

  12. Click Next.

  13. In the Configure smart host authentication settings page, select the Basic Authentication option and check the Basic Authentication over TLS checkbox.

  14. Enter mailazy_apikey as your username and your mailazy_secret as the password to authenticate.

  15. Click Next.

  16. If you only have one Exchange server, it should automatically appear. If you want to use another server(s) in your domain click Add to locate the servers you want to allocate to this connector.

  17. Click Next.

  18. Verify your settings and, when satisfied, click New.

  19. If the configuration completes correctly, you will receive positive notification. You can then click on Finish.

Once you have completed installation of the connector, you will need to configure your server(s) to allow limited access to the new send connector. You can read more about Send Connector permissions.

Send Emails with Mailazy

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