10 Password Reset Email Best Practices for better customer experience [With Template]

Password Reset Email Best Practices

Wendy Anderson
Wendy Anderson
December 27, 2022
4 min read

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We all know how frustrating it can be when you forget your password and can't access your account. But don't worry! Password reset emails are here to save the day!

Forgetting a password can be a hassle, but luckily there are ways to reset it. One of the most common methods is via email. Password reset emails are sent out to users when they request a new password or when their old one has expired.

These emails usually contain instructions on how to reset the password and a link to do so. They also often contain additional security measures such as an expiry date and/or a code that must be entered in order to complete the process.

These automated emails help to reset your password quickly, so you can get back to using your account with ease. All you need to do is follow the instructions in the email, and you'll be able to reset your password in no time.

So next time you forget your password and find yourself locked out of your account, just look for that password reset email in your inbox - it's the key to getting back in!

What is a Password Reset Email?

Password reset emails are types of Transactional Emails that are sent from a website or online service when a user requests to reset their password.

The email usually contains a link the user can click to reset their password. It may also include a security code to be entered into the website to reset the password.

Generally, it appears as follows:

Dear [Name],

We have received a request to reset the password for your account. If you did not make this request, please ignore this email.
To reset your password, click the link below:
[Reset Password Link]
If you have any questions, please contact us at [email address].

[Your Name]

10 best practices for password reset emails

We all know how important it is to keep our passwords secure. But when it comes time for a password reset, it can be hard to know what to do and how to do it. That’s why we’ve put together this list of 10 best practices for password reset emails. With these tips, you can make sure your users have a secure and successful experience when resetting their passwords.

  1. Use a Secure Link - Make sure the link in the email is secure and encrypted. This will help keep your users’ information safe and prevent any malicious activity from taking place.
  2. Include Clear Instructions - Provide clear instructions on how to reset their passwords in the email itself. This will help ensure that your users don’t get confused or frustrated during the process.
  3. Use a Unique Password Reset Link - Make sure each user has their own unique password reset link that is only valid for one use. This will help prevent anyone else from using the same link to access someone else’s account.
  4. Offer Assistance - Include contact information in the email so that if users have any questions or need help with the process, they can easily reach out for assistance.
  5. Send Reminders - If you notice that some users haven’t clicked on their password reset links after a certain period of time, consider sending them a reminder email to encourage them to complete the process sooner rather than later.
  6. Limit Access Time - Set a timer on each password reset link so that it expires after a certain amount of time has passed (e.g., 24 hours). This will help ensure that only legitimate requests are being made and no one else can access someone else’s account by using an expired link.
  7. Monitor Activity - Monitor activity around password reset emails, such as failed attempts or suspicious activity, so you can take appropriate action if needed (e.g., disabling accounts).
  8. Avoid Phishing Scams - Make sure your emails look legitimate and are sent from an authentic source (e.g., your company domain). This will help prevent phishing scams from taking advantage of unsuspecting users who may think they are receiving an authentic message from you when in fact it is not legitimate at all!
  9. Use Two-Factor Authentication - Consider using two-factor authentication for additional security when resetting passwords (e.g., requiring both a code sent via text message as well as entering a new password). This will help ensure that only authorized individuals are able to access accounts with new passwords after they have been changed/reset successfully!
  10. Test Regularly - Make sure you test your system regularly to ensure everything is working properly and there aren't any security issues or vulnerabilities present in your system's setup/configuration/codebase etc.. Doing this regularly will help keep everyone's accounts safe and secure!

Examples of password reset email

Example 1

Hey there!
We hope you're doing well. We noticed you requested a password reset for your account. No worries - we got you!

To reset your password, just click on the link below and follow the instructions. You'll be able to create a new password in no time.
Link: https://example.com/password-reset

If you have any trouble or need help with anything else, don't hesitate to reach out to us by replying to this email. We'll be more than happy to help out.

Thanks for being part of our community!


Your Friends at [Company Name]

Example 2

Hey there!

We noticed that you recently requested a password reset for your account. Don't worry, it happens to all of us! To complete the reset process, just click the link below and enter a new password.

If you didn't request this password reset, don't worry - your account is safe and secure. Just ignore this email and nothing will happen.

Thanks for being part of our community!


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What is Mailazy?

Mailazy is a Transactional Email Platform specially built for developers which satisfies the requirement for use cases like Reset Password Emails, OTP Emails, Welcome Emails, and so on. The Mailazy platform helps you to send transactional emails seamlessly and track email deliverability. Mailazy enables your applications to send messages via a simple HTTP REST interface or via easy SMTP integration and abstracts away the complexities of sending transactional emails.

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Wendy Anderson

Wendy Anderson

Wendy works as a junior developer at Mailazy and he has completed his engineering in CS.

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